WHY IS DNA SO IMPORTANT?

You invest much time and money in the design of your stores to ensure they have as much DNA of your brand as possible. Then why not do the same with your mannequins. For they are the first line of contact with the public!

Mannequins with your own brand’s unique DNA will efficiently communicate the essential values of your brand to the right public, so that the public identifies you as being the brand for them.
The more specific the choices that go into the development of your mannequin, the more it will communicate your brand identity, and the more they will appeal to your target public. The body language, morphology and attitude  of the chosen model will tell as much about your brand than your store design or advertising. Your mannequins are the front line of the brand to public encounter.